In Thailand, mental health remains a taboo subject, shrouded in silence and stigma. No organization had yet taken on the monumental task of educating the public on mental health issues at scale. Then came COVID-19, a storm of distressing news stories that heightened anxiety and isolation. The need for mental health support had never been more urgent.
In response, Love Frankie, together with UN Thailand, Facebook, and mental health partner Knowing Mind, launched ‘Unknown Together,’ a groundbreaking social media campaign aimed at raising awareness and promoting mental wellness across Thailand.
Our campaign provided essential information, practical tools, and resources to foster well-being, resilience, and empathy. We delivered content through online workshops and meditation sessions, structured around three key chapters: looking inward to understand the impacts of COVID-19 on mental health, sharing self-care tools and tips, and looking outward to engage with others and extend care.
The response was overwhelming. The campaign reached 11.5 million people online, with 21.6K event responses and 4 million video views. An astounding 95% of participants reported that the campaign helped alleviate the negative effects of COVID-19, and 85% expressed high satisfaction with the initiative.
The #UNKNOWNTOGETHER mental health campaign, spearheaded by Facebook, UN Thailand, and Knowing Mind, successfully broke the silence surrounding mental health in Thailand, especially during the COVID-19 crisis. The campaign's reach and effectiveness are evident in the impressive engagement and positive feedback from participants.
This campaign significantly contributed to raising awareness, providing essential mental health support, and fostering a culture of well-being and empathy across Thailand.
